Amazon Launches Demographics Tool for Sellers

Amazon Launches Demographics Tool for Sellers

Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.

11/03/2025 Logistics Industry Insights
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EU Carbon Surcharge Alters Crossborder Green Logistics

EU Carbon Surcharge Alters Crossborder Green Logistics

The carbon emission surcharge on European green express lines reflects the EU's environmental policies and is reshaping the international express delivery market. Businesses need to understand the policy origins, cost transmission mechanisms, and adopt strategies such as refined cost control and supply chain optimization to cope with it. This is crucial to balance logistics expenditures and maintain market competitiveness. Understanding the impact of this surcharge is vital for businesses engaged in cross-border logistics within the EU and beyond.

11/03/2025 Logistics Industry Insights
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Air Cargo Industry Adopts Biodegradable Packaging for Sustainability

Air Cargo Industry Adopts Biodegradable Packaging for Sustainability

International air freight packaging is transitioning from EPS foam to biodegradable materials. This paper, from a data analyst's perspective, delves into the performance, compliance, and cost optimization strategies of biodegradable materials. It emphasizes the triangular restructuring of technology, regulations, and costs, providing decision-making references for businesses. Furthermore, it suggests utilizing a blockchain traceability system to solidify the compliance evidence chain, ensuring adherence to evolving standards and regulations in the air freight industry while promoting sustainable practices.

11/03/2025 Logistics Industry Insights
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Canada Streamlines Crossborder Shipping to Boost Efficiency

Canada Streamlines Crossborder Shipping to Boost Efficiency

Cross-border shipping to Canada faces challenges like seasonal impacts and customs regulations. Flexport helps businesses overcome these hurdles with a technology-driven, transparent platform, a strong local network, and data-driven optimization strategies. This enables end-to-end visibility, efficient, and cost-effective cross-border transportation, ultimately enhancing supply chain competitiveness. By leveraging technology and local expertise, Flexport streamlines the complex process of shipping goods into Canada, providing businesses with a reliable and optimized logistics solution.

11/03/2025 Logistics
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Air Freight Costs Drop with Mixed Light and Heavy Cargo

Air Freight Costs Drop with Mixed Light and Heavy Cargo

This paper provides an in-depth analysis of cost optimization strategies for mixing heavy and light cargo in international air freight. It emphasizes the principle of density complementarity, details key calculations before mixed loading, and offers practical recommendations. The aim is to help shippers effectively reduce air freight costs and improve profitability by leveraging the benefits of combining different cargo types to maximize space utilization and minimize overall transportation expenses. Careful planning and execution are crucial for successful implementation.

11/03/2025 Logistics Encyclopedia
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Subdomains Boost SEO and Traffic Growth Experts Say

Subdomains Boost SEO and Traffic Growth Experts Say

This article provides an in-depth analysis of subdomains, their applications, SEO strategies, and creation methods. By comparing the advantages and disadvantages of subdomains versus subdirectories, it helps readers make informed decisions based on their website's characteristics. It also introduces methods for subdomain SEO analysis using tools like Semrush, contributing to website architecture optimization and traffic growth. The article aims to guide users in effectively leveraging subdomains for improved SEO performance and a more structured website.

12/29/2025 Logistics Encyclopedia
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Ebay Sellers Urged to Optimize Stores for Better Visibility

Ebay Sellers Urged to Optimize Stores for Better Visibility

This article details the steps for customizing your eBay store's style, including setting the store name, banner image, logo, and description, as well as selecting recommended listings and sorting methods. It also shares practical tips for eBay store operation, emphasizing the importance of store introduction, product selection, listing optimization, reasonable pricing, and customer experience. The aim is to help sellers create a more attractive store and enhance competitiveness. The guide provides actionable insights to optimize your eBay presence.

12/29/2025 Logistics Encyclopedia
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Advanced SEO Strategies Drive Tiktok Growth

Advanced SEO Strategies Drive Tiktok Growth

This article delves into key TikTok SEO strategies, including keyword research, collaboration with UGC creators, and hashtag optimization. It aims to help you increase video visibility, build an engaged TikTok community, and ultimately drive business growth. By focusing on understanding trending keywords and leveraging user-generated content, you can significantly improve your content's reach and impact on the platform. Effective hashtag strategies further amplify your message and connect you with relevant audiences, leading to greater brand awareness and conversions.

12/29/2025 Logistics Industry Insights
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Douyins Affiliate Program Boosts Ecommerce Growth

Douyins Affiliate Program Boosts Ecommerce Growth

This article details how TikTok Shop can increase sales through the TikTok Affiliate Program. It covers the eligibility criteria for enabling the Affiliate Program, the product listing process, product information optimization techniques, and commission setting strategies. The aim is to help TikTok Shop merchants better leverage the Affiliate Program platform, attract influencer collaborations, and achieve sales growth. This guide provides a comprehensive overview for maximizing the potential of the TikTok Affiliate Program for e-commerce success.

12/29/2025 Logistics Industry Insights
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Ecommerce Brands Leverage Youtube Ads for Targeted Growth

Ecommerce Brands Leverage Youtube Ads for Targeted Growth

This article delves into the precise targeting strategies for YouTube video ads in cross-border e-commerce, covering various targeting types such as demographics, interests, content relevance, and remarketing. It provides optimization suggestions to help advertisers efficiently reach their target audience, improve ad conversion rates, and maximize marketing effectiveness. The analysis aims to equip marketers with actionable insights for leveraging YouTube's powerful targeting capabilities to drive sales and achieve a higher return on investment in their international marketing campaigns.

12/29/2025 Logistics Industry Insights
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